My husband never joined the infamous Book of Face… and now he never will.
At first, he was just being contrary; he actively avoided doing what everybody else was doing. But after a while, I think he was just intimidated. The thought of managing the flood of all those friend requests was too daunting and so he avoided the unpleasantness altogether.
Now, he has finally initiated himself into the ranks of social networking–without the Facebook baggage. And he’s not the only one of my friends to do so. I now have several friends in G+ who are not anywhere else. They are all male, thirty-something and have families.
I’m sure Google wanted entrepreneurial, tech savvy Millennials to flock to their new social network, and we did at first, but then we never really engaged there. Who Google is actually attracting and getting engagement from are thirty-somethings: fathers, busy with kids, who have never joined a social network before. This means that techies like me now have to update multiple social networks if I want all of my friends and connections to see my pictures, posts, and event invites.
|My husband on G+|
What a great opportunity for Google! They have at their fingertips a brand new audience as yet untapped by social media marketers. This demographic is ripe for opportunities for marketers of all types–sports, food & beverage, entertainment, news & weather.
G+ has won in 2 ways: Not only to they get a brand new, untapped audience of thirty-something men with little exposure to existing social networks, but they also get the tech savvy mom who just wants to see the cute pictures of daughter that dad is sharing from his ‘Droid…