Technology that allows marketing professionals to endlessly segment audiences and target campaigns is driving more and more content into the marketplace, but more is not necessarily better. While marketing teams need a constant stream of fresh content to fill the sales funnel with qualified leads, creating vital marketing assets like whitepapers can’t be a haphazard afterthought to product management.
Lori Witzel, a demand generation and content marketer, and I have proposed a session for ProductCamp 10 Austin on February 16, 2013 which will address this issue specifically with product managers and product advocates in mind!
Please join us for our session, 5 Steps to Architecting a Successful Whitepaper, Faster to learn our systematic approach to architecting and driving the creation of successful whitepapers, faster. This will be fun, lively, interactive discussion with a hands-on activity.
Also don’t forget to check out the rest of the great sessions proposed for ProductCamp Austin!
See you there! Follow the fun on Twitter with hashtag #PCA10
5 Steps to Architecting a Successful Whitepaper, Faster
Experienced tech product managers know that Information-rich “written for people not search engines” content drives inquiries that convert to sales quickly. Whitepapers are one such tool to help your product out-perform revenue goals. All too often, though, it takes months and high-priced outside resources to create good whitepapers.
This session will teach you a systematic approach to architecting and driving the creation of successful whitepapers, faster.In this session, product managers will learn 5 steps to faster whitepaper creation—and will also receive a handout that’ll make it easier to architect the next whitepaper. One product manager will be selected from the audience to participate in a hands-on whitepaper activity, so all can share in the experience of putting these steps into practice.
The session leaders (Product Marketing Management and Demand Generation Marketing Management) have worked with software product managers in the rapid development of whitepapers that drive product sales.