From a book reading (click for official SXSW archive recording) of The Future of Nonprofits : Thrive and Innovate in the Digital Age with Randal C. Moss (@randalc) and David J. Neff (@daveiam) I learned that nonprofits are still businesses, they just spend their profits differently.They cannot be lazy when it comes to new initiatives.
David J Neff and Randal C Moss book signing for The Future of Nonprofits
Charities also must pay attention to the rise of the individual fundraiser. Don’t be satisfied for supporters to simply like your cause, engage them and call them to take action.
Awareness is dead. Advertising is in. Organizations must make a business case for each new idea. Ask; is it revenue positive or revenue neutral? Is it sustainable?
If you are not structured to innovate, you won’t innovate.Organizations must create cultures that encourage new ideas from staff and have procedures in place which facilitate the adoption of new ideas.