I was recently interviewed by Jennifer Flaten for the Nonprofit Technology News about tactics for maximizing a nonprofit’s Facebook page, including the importance of embedding online donation forms right onto the page.
Excerpts below. Please read the full article here: 7 Things a Nonprofit Must Do With Their Facebook Page
Stacy Dyer, Product Marketing Manager for Sage Non-Profit Solutions reminds non-profits to use their current marketing methods, such as direct mail or an email campaign, to bring people to their Facebook page. Your goal is to get fans to “like” you, that way your posts show up in their feed, which keeps them involved in your organization. In addition, “likes” encourage other users to “like” you too.
“Remember Facebook is all about conversation”, says Stacy, it is important that non-profits provide a rich variety of content that encourages people to comment. She stresses that non-profits should “post replies, you want to build a sense of community with two way conversations.”
It is a good idea to assign one or two people to monitor the stream and perform the postings. To facilitate maintaining voice, Stacy encourages non-profits to use a publishing calendar. In addition, Stacy advises using scheduling tools like HootSuite to schedule posts in advance of upcoming events. It can also be used to post items related to the event as it is happening.
Please read the full article here: 7 Things a Nonprofit Must Do With Their Facebook Page